![]() Facebook CEO Mark Zuckerberg told The New York Times last spring that “private messaging, groups, and Stories” were the “three fastest-growing areas of online communication.” Instagram Stories are already on the web, and with today’s announcement, Instagram now allows some of its users to access group chats and private messages from the browser, too, which aligns with what Zuckerberg said he and the company would prioritize. When asked why Instagram prioritized web DMs over something like an iPad app, a company spokesperson referred The Verge back to its usual justification and said that DMs on the web help its users “stay in touch with the people you care about.”įacebook has increasingly placed a focus on messaging over the past year. ![]() ![]() Zuckerberg has framed messaging as key to the future of Facebook
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